Revolutionising the insurance lifecycle with the power of AI

Run millions of experiments across quotes, claims and renewals to optimise pricing, performance and profitability.

Play Video

Optimise profitability and pricing performance with real-time AI

Nuon’s Price Adjust AI is making algorithmic underwriting a reality for insurers, brokers, MGAs and insurance technology platforms.

Our unique, API-connected real-time pricing technology gives your pricing strategy a true competitive edge.

Seamlessly run millions of experiments to optimise insurance pricing, react to competitor price changes fast, and protect profitability by reducing the risk of money being left on the table.

How Nuon AI works

The Nuon AI platform becomes a central ‘brain’ for the insurer, broker or MGA.

How Nuon AI works
Reinforcement learning / Nuon AI

Reinforcement Learning (RL)

The heart of Nuon’s Artificial Intelligence is a set of proprietary algorithms based on Reinforcement Learning (RL). RL allows Nuon to run experiments on live quotation and sales data, on claims or renewals data, identifying trends, patterns and applying learnings.

In ‘RL-speak’ this breaks down as:

Retain total control of prices & your data​

The Nuon Customer Dashboard provides a real-time view of data and AI suggested price changes, this keeps you the customer, in total control.

Nuon’s vision is to apply AI across the full Insurance Product Lifecycle, from the quote and purchase stage to claims and renewal.

Like adding an advanced ‘digital brain’ Nuon provides insurers with a deep insight and competitive advantage. Once connected, Nuon AI learns fast as it runs millions of experiments. Insurers can choose to apply changes live or review retrospectively as validation.

The outcome is simple: insurers attract and retain the right risks, which improves Combined Operating Ratio (COR). While customers receive ‘fair value’ and an enhanced product experience.

Proudly partnered with

Haatch logo
Portfolio Ventures logo
Ignite logo

As featured in

coverager logo
Inteligen Insurer logo
InsurTech logo
Insurance Times logo

Discover more

Nuon - How to?

How Nuon AI works…

This real-world simulation shows how the Nuon algorithm identifies and responds to a competitor who makes a factor change. This particular scenario sees a price reduction on a motor product for legal cover.

Within two hours, the insurer using Nuon has learned, adapted and recovered its conversion rate.

AI + insurance

What does AI mean in insurance?

There’s a lot of buzz around AI in all areas of our life. How people feel about that covers the full range of positive, negative or indifferent emotions. In this blog, we get to the heart of what AI means for insurance.

pdf icon

Download our Nuon AI factsheet

api icon

Premium Pattern Boost API​


Want to find out more?

Please get in touch.

pdf icon


Want to know more? Please read our factsheet: